The consumer loyalty market worldwide is valued at more than four billion U.S. dollars and it's expected to surpass 18 billion by the end of 2028. - Statista

 I remember when customer loyalty programs meant airline miles and credit card rewards. When Generation Z came along the rewards programs had to adapt to the demands of instant gratification.

 Denis Huré, entrepreneur, disruptor, and Founder / CEO of Reward the World, followed a path of marketing and 

 One thing you’ll learn about Denis is his ability to shift and stay ahead of the competition. For instance, when he decided to dedicate 25-30% of his time, every week moving forward, working on innovations that will keep him on the top of the sector. As Denis said, “If only one idea out of a hundred comes to fruition,  then it’s a win.”

 Some of my favorite Denis Huré quotes - 

 “Marketers tend to forget that the main point of marketing is to differentiate. 
 So if they're all doing the same, where's the differentiation?”

 “As far as I remember, I was never interested in being like everyone else.”

 “People need to follow their dream. But they need to understand, the cemeteries are full of people with great ideas. But at the end of the day, execution is key.”