<p>Barb Darrow and Michael Hickins chat with Beagle Research principal analyst Denis Pombriant about the challenge facing the new generation of CRM tools. Pombriant says they’re great, but need to be better integrated with other tools used by salespeople, including word processing and email.</p>

Barb Darrow and Michael Hickins chat with Beagle Research principal analyst Denis Pombriant about the challenge facing the new generation of CRM tools. Pombriant says they’re great, but need to be better integrated with other tools used by salespeople, including word processing and email.

Denis Pombriant discusses CRM’s integration challenge

Enterprises worldwide are turning to the cloud to help them thrive in an ever-more-competitive environment. In this podcast, veteran journalists Michael Hickins and Barbara Darrow chat with the people behind this massive digital transformation and the effects it has on their work and lives.

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Denis Pombriant discusses CRM’s integration challenge

Denis Pombriant discusses CRM’s integration challenge