Our guest is Denise Lee Yohn. Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book <a href= "http://amzn.to/2lZ1XAp">What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest</a> (Jossey-Bass) and the e-book <a href= "http://amzn.to/2kOy6Fz">Extraordinary Experiences: What Great Retail and Restaurant Brands Do</a>. <img src= "http://feeds.feedburner.com/~r/shareablepodcast/~4/kI7fI36GYFM" alt="" width="1" height="1" />

Our guest is Denise Lee Yohn. Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

Our&nbsp;guest is Denise Lee Yohn. Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book <a href="http://amzn.to/2lZ1XAp" rel="noopener noreferrer">What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest</a> (Jossey-Bass) and the e-book <a href="http://amzn.to/2kOy6Fz" rel="noopener noreferrer">Extraordinary Experiences: What Great Retail and Restaurant Brands Do</a>. 

Denise Lee Yohn: There's Power in Vulnerability | Episode #3

Ignorance is opportunity. Growth is a Process

In 6 episodes, you’ll ride along the learning journey about one topic, as host Jeff Gibbard tests what he thinks he knows about a subject, finds out what he doesn’t know, and then talks to experts to fill in the gaps. Every season explores a different topic with 3 specific deep dive questions all culminating in a cheatsheet so you can go off to confidently share your new knowledge about each season’s topic.

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Ignorance is opportunity. Growth is a Process In 6 episodes, you’ll ride along the learning journey about one topic, as host Jeff Gibbard tests what he thinks he knows about a subject, finds out what he doesn’t know, and then talks to experts to fill in the gaps. Every season explores a different topic with 3 specific deep dive questions all culminating in a cheatsheet so you can go off to confidently share your new knowledge about each season’s topic.

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Denise Lee Yohn: There's Power in Vulnerability | Episode #3

Denise Lee Yohn: There's Power in Vulnerability | Episode #3