The growing usage of AI deepfakes has been for a number of different reasons… Whether it’s just for fun, or to jeopardise someone’s career, these AI-generated images, videos, and voice recordings have become more accessible and easy to make.

Deepfakes have been used for financial fraud, during election campaigns to taint the reputations of mostly female candidates, and also to spread propaganda and misinformation.

However, Denmark has proposed a law to grant individuals copyright over their own face, body, and voice. Although the move has been hailed as world-leading, and a step forward to address the harms of AI deepfakes, it has drawn criticism for not being effective enough. It has also provoked concerns about the act of copyrighting one’s likeness to the same degree as intellectual/artistic property. Producer Faith spoke to Professor Alex Sims from the University of Auckland’s commercial law department about the proposition, and its effectiveness.