What do businesses that win raving fans do that others don’t?

Why go to the trouble of creating raving fans anyway?

I cover that and more in today’s interview with the bestselling author of The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation—Dennis Geelan.

Plus we cover how Dennis has built a unique “hybrid” business model for his consulting practice that gives him the team experience of working inside a company, and the freedom of building his own practice.