Google has a tremendous power to transform your ecommerce business, admits Dennis Moons, who’s spent millions on the ad network. But it’s up to you to make sure they’re using that power in the right way and not taking too much control of your campaigns.

Automation that seems to make things easier could actually be sabotaging sales, says Dennis. He talks about what to keep a close eye on to make sure that doesn’t happen, as well as…

• How you can leverage the latest trends in Google Ads
• The low-down of the new smart shopping campaign features
• Where Google hides results and conversion stats
• The best way to show clients the results you get for them
• And more…