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Patient Attraction Episode 1222

– Thanks for watching the Patient Attraction Podcast.

– I’m Colin Receveur.

– It’s easy to get distracted by the antics of the stock market.

– The roller-coaster ride that began in January took a lot of people’s eyes off the fundamentals.

– There’s almost universal agreement that everything looks good for the economy.

– Taxes are down, wages are up, and we’re experiencing a very healthy growth rate.

– The one worry continues to be inflation, and that is something to keep an eye on.

– When everything becomes more expensive, dental care often gets bumped down the list for consumers.

– But overall, this is the time when dental practices should be raking it in.

– There are a few things that can get in the way of that.

– One is the overall level of competition, which is at an all-time high.

– More new dentists are graduating, new practices are opening, practices are being sold, and corporate practices are springing up in more markets.

– It’s easy for one doctor’s advertising to get lost in the shuffle.

– That’s especially true if what they’re offering is the same as everyone else – low price, discounts, and insurance acceptance.

– Which brings up the second problem – the dental insurance plans are shifting more of the payment burden to patients.

– Treatment that patients might have accepted in the past may be beyond their ability to pay for now.

– And the third thing is that price advertising doesn’t give prospects a reason to choose you … unless yours is the lowest price, which cuts deep into your margins.

– Dentistry shouldn’t be a commodity business, but low-price advertising sure makes it look that way to prospects.

– If you want to thrive during these boom times, you’ll need to take a different approach.

– You can learn from what the marketing powerhouses have done.

– Apple is a great example.

– It’s hard to say whether Apple’s phones are better than Samsung’s in any meaningful way.

– But Apple has done a great job selling the experience and the status of owning an iPhone.

– They might have hit a wall by trying to sell a thousand-dollar pocket computer, the iPhone 10.

– But that’s only because they’re in a commodity business and need huge sales.

– You don’t need huge sales, you just need to keep your chairs full.

– The lesson here is that promoting the experience is the way to go.

– By taking that different approach to marketing your practice, you can set yourself apart from the great mass of dentists.

– Standing out in your market is a key factor in getting more patients and, just as important, better patients.

– That’s the essence of what SmartBox does with its industry-leading Patient Attraction System®.

– We provide systems-based, comprehensive marketing that works 24/7 to produce a steady stream of new patients so our doctors can focus on doing the dentistry.

– Dr. Sean Hanson of Salem, Oregon, is a believer in the power of our Patient Attraction System®.

– He said, “We had probably 20-30 new patients, maybe 40, before SmartBox per month.

– “Last month, we almost hit 70. We were at 69. Before that, our highest total was 57.

– “Definitely, we’ve seen the influx of new patients.

– “The fact that we’re getting 70 new people a month that are still willing to come and see us on a Monday through Thursday type deal –

– “Which I know isn’t ideal for most people – means that we’re doing something right, and you guys are doing something right.

– “Because we’re driving people to our door who want to come in and will make an adjustment to their schedule to come and see us and make it a priority.”

– Discover what our Patient Attraction System® can do for your practice.

– Visit smartboxdentalmarketing.com and [...]