Influence and Persuasion

Derek takes the viewers/listeners through the work of the most influential behavioural scientists in the psychology of influence and persuasion.

Particularly the work of Professor Robert Cialdini.

More details can be found in Derek's book, Win-Win, How to get a winning result from Persuasive negotiations - chapter 14

This is a must-watch for anyone who has to influence or persuade anyone else for whatever reason