In this episode, host Jessie Warner sits down with Derek Baird, co-founder and CEO of Switchboard Health, to discuss how his team is modernizing specialty care coordination and referral management making it easier for patients to access affordable, high-quality care while building a mission-driven healthcare startup.

What You’ll Learn

• Why specialty care is often a “care wilderness,” and what it takes to make the next step clear for patients and caregivers.
• How to define a simple customer promise in healthcare (right specialist, right insurance, right availability) while acknowledging the operational complexity behind it.
• Practical ways early-stage founders can measure progress beyond revenue, including meaningful service and impact metrics.
• What it looks like to earn and retain clients in a trust-heavy industry by narrowing focus and solving a specific problem extremely well.
• How hiring key early team members can accelerate momentum and become one of the most important inflection points in a company’s trajectory.
• How to approach product-market fit as an ongoing discipline, not a one-time milestone especially in healthcare.
• Where automation and AI can create real leverage internally (speed, capacity, execution) without losing quality and accountability.
• How to use AI “surgically” in the product itself to reduce opacity for patients and streamline care navigation, rather than chasing hype.

Derek’s story highlights what it takes to build a healthcare company that’s both ambitious and grounded: a clear mission, a relentless focus on real-world workflows, and a willingness to learn fast while staying anchored in outcomes that matter to patients. The conversation reinforces that the most durable growth comes from solving painful problems with clarity, consistency, and a team that believes in the work.

To learn more about Derek Baird and their work, digitalwebsolutions.com