As the architect of many award-winning campaigns for 3rdThird Marketing and its clients, Creative Director and Brand Strategist Derek Dujardin has had a front-row seat to the evolution of branding and marketing strategies in the senior living field. We asked Derek for his perspective on the state of the industry prior to COVID-19 as well as on how things are evolving as the  worldwide crisis continues to unfold. He shares some  outside-the-box ideas on pivoting your marketing to minimize collateral damage and maximize results during these challenging times.

In part one of a two-part episode Derek focuses on creativity and ROI. He shares how he puts his background as an improv actor to use and illustrates  how creative approaches to branding and advertising can have huge impacts on ROI. 

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