When everything on the internet and on social media is constantly fighting for your attention, what really makes an impact? That’s what Derek Thompson, Senior Editor at The Atlantic, and author of the National Bestselling book, “Hit Makers: The Science of Popularity in an Age of Distraction,” addresses in this podcast recorded in front of a live audience at a Verizon Leadership event. Thompson discusses a few chapters from, “Hit Makers,” that analyze history and human behavior to better understand marketing in the digital age we live in.