In this episode we are joined by Lars Voedisch, MD of PRecious Communications. Lars is the leading expert in PR crisis management, having led some of the high profile crisis responses in Asia. We discuss the key dos and don'ts for startups to successfully handle PR crisis during a cyber breach:

1) Get the message out - Confirm that a breach happened.

2) Take control -  monitor social media, customer service and sales channels for communications vector. 

3) Position it right - talk about what it means for your users and what you are doing to resolve it.

We also cover the common approach of waiting to get the full info before starting to communicate and why it's a mistake to do so.