Bold claim: Marketing is business insurance. From Nigeria’s ad bans to quick-commerce wins, learn how brands stay compliant, relevant, and cash-positive. Curious where your strategy is exposed? Listen and tell us your biggest blind spot.

We unpack how marketing acts as business insurance for FMCG, turning regulation volatility, consumer whiplash, and fast trends into manageable risks. From Nigeria’s tight ad rules to quick commerce wins, we show practical ways to stay compliant, relevant, and profitable.

Finally, we get tactical on channels: why digital shelves and quick commerce reward speed and assortment craft, and how Nigerian FMCG players who jumped early now lead on repeat and contribution margin. The throughline is simple—marketing is risk management in plain clothes. Done well, it turns chaos into clarity and timing into an advantage. If you’re building or defending share in a tough market, this playbook helps you ride the wave instead of getting pulled under.