On today’s show I’m talking to you about the role of your website and how it can simplify or cause friction in your customer’s journey.

#90. Design A More Effective Customer Path

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What could you do in your business if you had predictable leads that turned into closed business? On today’s episode we’re talking about creating a simple step by step process that allows you to bring your potential customers one step closer to your offer so you can guide them through their buying decision using marketing that does the selling for you.

#90. Design A More Effective Customer Path

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