In this episode of Feedback Friday, we meet Julia Papanek, the lead email developer and designer at hims & hers, a telemedicine company. Matt and Julia delve into specific email campaigns, discussing design choices such as beautiful imagery, short but compelling copy text, catchy headlines, and comprehensive design systems in Figma. They also explore the advantages of using live text over image-based emails, the importance of testing, mobile vs. desktop views, A/B testing, and striking a balance between promotional and transactional content.Julia shares her experiences redesigning transactional emails and using Artificial Intelligence to streamline processes, demonstrating how a well-crafted email marketing strategy can enhance customer relationship management.00:00 Introduction and Guest Welcome00:11 Guest's Role and Company Overview01:08 Email Design Discussion: Promotional Email06:38 Email Design Discussion: Product Launch Email09:50 Email Design Discussion: Abandoned Cart Email12:44 Email Design Discussion: Order Confirmation Email16:31 Email Design Process and Tips20:27 Conclusion and Farewell#emailmarketing #emaildesign