Uncut Design

Design as a Business Strategy: Driving Impact Beyond Aesthetics


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In this episode of Uncut Design, we sit down with Lance Garcia, Principal Design Manager at Microsoft, to explore how design can drive business impact beyond aesthetics. We discuss how to integrate design thinking into business strategy, making design decisions that deliver measurable value, and the lessons Lance learned while designing experiences overseas in Japan. Whether you're a generalist or a specialist, this conversation sheds light on how to balance innovation with business goals, particularly in the context of AI and cloud computing.

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Uncut DesignBy Thomas Emnetu