Slapping your logo on a water bottle or a tee shirt is a surefire way to find your brand in a garbage can or at the landfill. For those interested in something better, great design has become a not-so-secret weapon in the fight. Jeremy Picker from AMB3R Creative joins me for a look at the do's and don'ts in leveling-up your brand image and a discussion around the ways great design can help replace lost revenue dollars for businesses affected by the pandemic.