Welcome to a fiery 🔥 conversation between Lisa Galea, a design and advertising expert from Australia, and the host of the "We Don't PLAY" podcast, Favour Obasi-ike.

About Lisa Galea

Lisa Galea a creative alchemist and serial entrepreneur based in the Byron Bay Hinterland, Australia. With over 30 yr experience in the adverting and design industry, Lisa’s seen it all. She's been on the inside of large brands such as Sotheby’s, Toyota and Penfold Wines and worked with smaller start-ups bring new products to market while building four successful businesses of her own.

Lisa has a master’s in behavioral science of Adverting and is also trained in Brené Brown’s Dare to lead program. She currently serves as a business mentor for the Australian Governments Female Founders program and via zoom for the Australia Awards Alumni PNG Female Initiative: mentoring in Leadership and Confidence also running 2-day workshops on communication and confidence.

Read more on The Futur website here >>

About this episode

We discuss the often-overlooked importance of design in conjunction with advertising for business owners. Lisa shares her background in advertising, design, and even science, emphasizing that effective visual communication builds brand confidence and consistency.

The conversation explores how elements like fonts and overall presentation significantly impact customer perception and purchasing decisions.

Lisa also touches upon common pitfalls for new business owners, the power of mindset, and the evolving landscape of design and technology.

Ultimately, the discussion highlights the holistic nature of branding, where design, marketing, and advertising are interconnected in shaping a business's image and success.

Contact Information

Visit Lisa Galea's website here to work with her and her team.

Frequently Asked Questions

1. How did Lisa Galea's background in science and early exposure to computers shape her career in design and advertising?

Lisa Galea's initial studies in genetics and math instilled in her a problem-solving mindset, which she found surprisingly applicable to design. The transition to computer-based design in the early stages of her career provided her with a significant advantage, as she possessed skills that many established creatives lacked. This early adoption of technology allowed her to work on more complex and interesting projects in advertising, laying the foundation for her diverse and successful career.

2. What key insights did Lisa Galea gain from her experience in the wine label industry regarding design and marketing? Working with wine labels, Lisa realized the power of visual communication as "mini billboards" competing for attention. This experience underscored the importance of fonts and overall label design in immediately positioning a product and capturing consumer interest. She learned that even subtle design choices can significantly impact perceived value and brand recognition in a crowded marketplace.

3. Lisa Galea emphasizes that "design solves problems, it's not an art." What does she mean by this, and how should business owners apply this perspective?

Lisa believes that at its core, design is about finding effective visual solutions to business challenges, such as attracting customers, conveying a brand message, or differentiating a product. This problem-solving approach contrasts with a purely artistic viewpoint that might prioritize aesthetics over functionality and strategic goals. Business owners should view design as a strategic tool to achieve specific objectives rather than just making things "look pretty."

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