How customer-centred design can be a recipe for your most poignant customer insights. Episode 2 features an in-depth and delicious chat with Bianca DiPietro, Design & Creative Lead at Hello Fresh. Like millions of people, you might enjoy these meal kits on the weekly, but what you might not know is how Hello Fresh leverages design thinking and customer testing to push their market hold open. The guys explore scaling, sustainability, challenging the status quo when it comes to supply chain, and disrupting entrenched markets through deep customer insights.  Kyle and Tom also uncover some of Bianca’s secret ingredients for turning growing customer expectations into customer delight. Learn more about our guests: Bianca DiPietro, Design & Creative Lead at Hello Fresh: https://www.linkedin.com/in/bianca-dipietro-rgd-52597133