In this edition of HPE Business Insights Studio, Paul Muller, vice president of strategic marketing at Hewlett Packard Enterprise, sits down with Genefa Murphy, vice president of marketing for Application Development Management at Hewlett Packard Enterprise, and Theo Priestley, an independent technology evangelist.

In today's digital enterprise, applications are increasingly involved in almost all customer interactions, and designing for the customer experience has never been more important. This episode looks at the evolving complexity of design considerations in the development process.