Chapters

(00:00:00) Introduction

(00:00:25) Misunderstanding design

(00:01:12) Example: The evolution of cars

(00:02:02) Continuous improvement for users

(00:02:30) Great design is invisible

(00:03:00) Design's impact on society

(00:03:10) Design as problem solving

(00:03:27) Form follows function

(00:04:40) The role of aesthetics

(00:05:06) My experience as a product designer

(00:06:48) Expanding the impact of design

(00:07:26) Product Designers

(00:07:50) Creating an experience

(00:08:55) Identifying the right problem to solve

(00:09:54) Collaborating with teammates and aligning stakeholders

(00:11:06) Creating a functional solution

(00:12:30) The importance of design

(00:12:53) Unintended consequences of design

(00:14:00) The conscious design movement

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