* One of the reasons to have design goals is to rank priorities.

* Having your priorities set early on saves you time and money down the road.

* Design goals example with the Porsche GT 3RS.

* Your design goals should show what your target market values.

* Designing for use case scenarios.

* Shipping considerations and design.

* We have people rank and prioritize their design goals.

* Be crystal clear on the reasons for building your product before you begin.

* We push people through design exercises to avoid mistakes and foster common goals.

* Based on market intel you may need to change your priorities.

* Iterative design.

* Thinking about your design priorities up front.

* We built the incubator and podcast to have these real conversations.

* Whenever you say, "I know this is a problem, but I will fix it later", you better fix it now.

* Prioritize what matters to you and your customers. This drives good design.

* You need more unbiased perspectives trying to get to the same goal.

* Your cost to develop and prototype is 2 to 10 times higher than your product at scale.

* Injection molding as an example.

* Start with the goals of your use case scenario.

* Design goal example with T's integrated suspension.

* You start with yourself then you must move beyond yourself.

* Feature benefit mapping is a fluid process based on use case.