In the middle of a busy January, Matt reflects on the rare opportunity that comes with starting again: the chance to design a business with intention. Drawing on lessons from past ventures, he explores what it really means to build differently this time — deliberately shaping his schedule, energy, systems, and client experience so the business can grow without swallowing his life. This episode is about stepping out of reaction mode, planning for scalability and independence, and treating the business as a collaboration that has to work for everyone involved — including the person building it. A thoughtful look at designing for joy, health, and long-term sustainability from day one.

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