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Design Psychology, Nostalgia & Emotion in Enterprise Marketing
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Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments.
Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and familiarity, and the subtle design decisions that influence brand recall, confidence, and long-term loyalty.
Plus, we’re also speaking to Lizzie, a Paid Media Manager here at Giraffe Social, to get her thoughts on User Generated Content on social media.
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe Social’s Social in 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
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By Giraffe Social
3.7
33 ratings
Drop us a message!
Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments.
Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and familiarity, and the subtle design decisions that influence brand recall, confidence, and long-term loyalty.
Plus, we’re also speaking to Lizzie, a Paid Media Manager here at Giraffe Social, to get her thoughts on User Generated Content on social media.
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe Social’s Social in 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.
Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.
Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!