On the second episode of The Candid Creative, our host Antonio Ruiz talks with Eric about the power of storytelling on social media. Eric explains his history with design and making content decisions in the digital space.

 After graduating from school with a degree in graphic design, Eric entered the corporate world. Unwittingly, Eric became a salesperson within his company, but he hated it. Wanting to shift gears, Eric founded Genmonster with the vision to help people succeed in their careers. Eric lays out his thought processes for developing and organizing content from brainstorm to publishing.

 Antonio and Eric also discuss the benefits of storytelling, the reward of risk-taking, and the joy of creation. Eric shares how it took him a long time to figure it out, but he felt like he somewhat owed it to the people who believed in him up to this point. Figure out what your skills are—while borrowing from others—and keep building. Eric wishes that someone had told him to just do it. Whatever it is you’re after—just go after it. Take the advice in stride. Do what’s best for you.

Follow Antonio on IG: https://www.instagram.com/imantonioruiz | 

Follow Eric on IG: https://www.instagram.com/genmonster365 | 

Visit the show's website with a blog at https://www.thecandidcreative.com