Designers often talk about the results of their work, and even about the design process, but what we don't often talk about is the careful framing of a project that allowed us to do the great work in the first place. Lulu Pachuau and Bob Medcalf of the New Zealand consultancy Provoke share tools and methods Lulu learned at Adaptive Path's UX Intensive workshop and applied to a web strategy project with Industrial Research Limited.