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Design Thinking and Customer Experience for building great brands with Payal Vaidya
In this episode, we dive into the World of CX: Brand, Customer, and Employee Experiences
Experience in marketing is more than what meets the eye. It's a multifaceted realm comprising Brand Experience, Customer Experience (CX), and Employee Experience (EX), each with its own methodology and toolkit.
In our latest episode, we embark on a fascinating journey into the world of CX and how it propels brand growth. Payal Vaidya, with over 2 decades of experience in both the US and India, is a design thinker who's been transforming companies, and creating valuable impacts.
Together with our guest, Payal Vaidya, MD of Customer Experience, we delve into topics like:
a) What exactly is CX in the context of marketing?
b) The intricate process behind crafting exceptional experiences.
c) The pivotal role of Employee Experience.
d) Leveraging Service Design to deliver remarkable experiences that yield ROI.
Join us for this conversation as we uncover the layers of marketing experience and how it drives brand success
Subscribe to the Marketing Mediator.
Linkedin Newsletter - https://bit.ly/44ZuVBU
Listen on Spotify - https://bit.ly/45r1KYm
Substack Newsletter - https://bit.ly/3P8Pvdz
View all episodes
By Amandeep SinghIn this episode, we dive into the World of CX: Brand, Customer, and Employee Experiences
Experience in marketing is more than what meets the eye. It's a multifaceted realm comprising Brand Experience, Customer Experience (CX), and Employee Experience (EX), each with its own methodology and toolkit.
In our latest episode, we embark on a fascinating journey into the world of CX and how it propels brand growth. Payal Vaidya, with over 2 decades of experience in both the US and India, is a design thinker who's been transforming companies, and creating valuable impacts.
Together with our guest, Payal Vaidya, MD of Customer Experience, we delve into topics like:
a) What exactly is CX in the context of marketing?
b) The intricate process behind crafting exceptional experiences.
c) The pivotal role of Employee Experience.
d) Leveraging Service Design to deliver remarkable experiences that yield ROI.
Join us for this conversation as we uncover the layers of marketing experience and how it drives brand success
Subscribe to the Marketing Mediator.
Linkedin Newsletter - https://bit.ly/44ZuVBU
Listen on Spotify - https://bit.ly/45r1KYm
Substack Newsletter - https://bit.ly/3P8Pvdz