TanadiSantosoBWI

Design Thinking


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In this interesting book review, we take a unique perspective on "Design Thinking" by examining three books: 'Design Thinking: Integrating Innovation, Customer Experience, and Brand Value' by Thomas Lockwood, 'Design Thinking: Understand – Improve – Apply' by Hasso Plattner, and 'This is Service Design Thinking: Basics, Tools, Case' by Marc Stickdorn and Jakob Schneider. What makes this review different is that we not only talk about stages of "Design Thinking" from these books, but also go deeper to add one more important stage to the "Design Thinking". Besides the main five stages —exploration, identification, ideation, visualization, and evaluation— there's one more stage: presentation. "Design Thinking" doesn't just change how we innovate, but it's also a thoughtful way to meet a need from the customer's point of view.

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TanadiSantosoBWIBy Tanadi Santoso


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