Design Thinking: Intelligent Innovations for your Business with Nilufer Erdebil – October 3rd 2019

Nilufer Erdebil has worn many hats – saleswoman, software designer, innovation expert. But as the CEO of Spring2 Innovation, she knows what’s under the hat is the most important thing.

Spring2 Innovation uses the principles of Design Thinking, a process for creative problem solving that encourages organizations to focus on the people they are creating goods or services for, to bring insight, expand operations, and re-tool approaches companies take to dealing with problems all too human in nature.

“Sometimes we think about pulling back and analyzing what the problem really is. Design Thinking is pulling back a little more and understanding who the people involved in the problem are, and trying to solve the problem.”

The strides Nilufer has made with Spring2 Innovation have landed her on the TED X Ottawa stage, gave her the 2014 Ottawa Business Journal Top 40 Under 40 Award, and a 2016 recipient of the WCT Leadership Award from Women in Communications and Technology.

On this week’s THRIVE Podcast, Komal Minhas and Nilufer discuss her drive to make innovation spring eternal.