Marketers spend most of their time compiling quantitative data needed to make all kinds of marketing decisions. But what is increasingly overlooked is the value and importance that qualitative research plays in the way we market our products & services, and the role it plays in building emotional, lasting relationships with buyers.

Join Samantha and her guest, Deb Biggar, Founder of Boston Human Factors, as they discuss truly valuable qualitative research processes to improve customer experience.