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Design, UX, Worm Charming and gravy wrestling… what more could you want from a podcast about destination websites?
In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to unpack one of the most misunderstood topics in destination marketing: the difference between design and user experience (UX) – and why it matters so much for destination websites, tourism boards and place brands.
After a quick catch-up on listener reactions to our Worm Charming story – and a new “weird and wonderful” detour into gravy wrestling in Lancashire – we get into the serious business of how visitors actually experience your site.
Drawing on years of designing and optimising high-performing destination websites, the team explore how great UX quietly shapes user behaviour, while great design makes your place stand out and feel distinctive.
You’ll hear:
A simple, memorable analogy (involving a coffee mug) that explains design vs UX once and for all
Why UX is about how your site works – information architecture, wireframes, flows and accessibility – not just how it looks
How design brings your brand, personality and sense of place to life on screen
The role of UX in helping users complete key tasks: finding things to do, planning a trip, or moving from browsing to booking or visiting
Common mistakes destinations make when they prioritise visuals over usability
Why modern destination websites must be planned more like products and less like static brochures
How design and UX work together to support your goals as a DMO, LVEP, BID or place partnership
If you’re planning a new destination website, refreshing an existing platform or just trying to brief your designers more effectively, this episode will help you talk confidently about design and UX – and make better decisions that serve both your brand and your users.
By DestinationCoreDesign, UX, Worm Charming and gravy wrestling… what more could you want from a podcast about destination websites?
In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to unpack one of the most misunderstood topics in destination marketing: the difference between design and user experience (UX) – and why it matters so much for destination websites, tourism boards and place brands.
After a quick catch-up on listener reactions to our Worm Charming story – and a new “weird and wonderful” detour into gravy wrestling in Lancashire – we get into the serious business of how visitors actually experience your site.
Drawing on years of designing and optimising high-performing destination websites, the team explore how great UX quietly shapes user behaviour, while great design makes your place stand out and feel distinctive.
You’ll hear:
A simple, memorable analogy (involving a coffee mug) that explains design vs UX once and for all
Why UX is about how your site works – information architecture, wireframes, flows and accessibility – not just how it looks
How design brings your brand, personality and sense of place to life on screen
The role of UX in helping users complete key tasks: finding things to do, planning a trip, or moving from browsing to booking or visiting
Common mistakes destinations make when they prioritise visuals over usability
Why modern destination websites must be planned more like products and less like static brochures
How design and UX work together to support your goals as a DMO, LVEP, BID or place partnership
If you’re planning a new destination website, refreshing an existing platform or just trying to brief your designers more effectively, this episode will help you talk confidently about design and UX – and make better decisions that serve both your brand and your users.