Designs Act

Design Wars: When Innovation Becomes Theft 🎯


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🎯 The Design Battle That Changes Everything

🌟 Picture this: A well-known product dominates the market with its 'unique' design. Then suddenly, a competitor claims it was never original to begin with. What follows isn't just a legal dispute - it's a strategic war that can completely reshape market competition!

💡 What You'll Discover:

  • 🔍 Why 'newness' and 'originality' are the foundation of design protection
  • ⚖️ How companies use design challenges as both shields and swords
  • 🎯 The high-stakes game where one court decision can destroy years of market advantage
  • 🚀 Why these battles automatically get escalated to High Courts

🏛️ Real Cases That Shocked the Market:

  • 💎 Crocs Inc. USA vs. Liberty Shoes Limited - The famous hole-filled sandal design that wasn't so unique after all
  • Tarun Sethi vs. Vikas Buddhi Raja - The door spring case that proved prior art matters
  • 🔥 Steel Bird vs. Gambhir Helmet - When helmet designs collide in court
  • Carlsberg Breweries vs. Som Distilleries - The procedural precedent that changed everything

🎪 The Strategic Playbook:

  • 🛡️ How to use design challenges as the ultimate defense strategy
  • ⚔️ When companies go on the offensive to clear market obstacles
  • 💰 Why winning means 15 years of exclusive rights - and losing means giving it all up

🎙️ This episode reveals the hidden world where design law meets business strategy, and where one successful challenge can turn market leaders into ordinary competitors overnight!

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Designs ActBy Sharad Bansal