Sid and Ann Mashburn have been reinventing what good looks like – at the cross-section of fashion design, retail and hospitality – for decades. Following successful careers in New York at leading fashion houses such as J. Crew, Ralph Lauren and Tommy Hilfiger for Sid and Vogue and Glamour magazines for Ann, the power couple decided to settle down in Atlanta and have kids. Five girls later, they opened a store that effortlessly mixed beautiful clothing, accessories and other “cool, special, useful things” for men and women inside a fun, inviting, carefully curated space, staffed with the nicest, coolest sales people - and tailors - in town. Since then they’ve gone on to launch five more stores across the U.S. and an online shop featuring both classic and unique clothing and treasures. They remain the king and queen of effortlessly cool, incredibly kind and full of wisdom for work and life.