The WorkSelfLife Podcast

Design Your Ideal Business Part 2: Your Competitive Advantage


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Having a hard time standing out in a noisy market? Does it feel like no matter how hard you try, you just can’t differentiate yourself from the crowd?


In this episode, we’ll explore how to develop your positioning strategy—that sweet spot between your strengths and the needs of your market—so you can set yourself apart from the competition. We’ll talk about:


- What an effective positioning approach looks like.


- Why positioning is critical to entrepreneurs.


- What blocks us from developing a strong positioning strategy.


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The WorkSelfLife PodcastBy Marcus Schaller