Aidan Anderson joins the Design Ed Podcast to discuss The Local Project, a digital, print and video media outlet that works to connect local designers and furniture crafts people with those interested in their work. Founded in 2016 The Local Project has amassed over 1.5 million Instagram follower and one hundred million video plays on their YouTube channel. The project has been recognized as becoming Australia, New Zealand and Asia-Pacific’s fastest growing design publication. Most recently, in April 2023, The Local Project broadened its scope to cover North America. This conversation with Aaron and Aidan looks at the history of The Local Project and explores the impact it has had on Anderson, the local design market, and how alternative media paths can engage architects and designers.

Learning Objectives:

1. Discuss the motivation for Anderson to begin the Local Project as a way to connect the design community.
2. Describe the transition the Local Project made to engage manufacturers in a commercial manner.
3. Explain the strategy Anderson developed to approach smaller architecture firms as a way of relationship building.
4. List how Anderson looks for the “hook” of a house as a way to convey the core elements of design and appeal.

Credits: 0.5 AIA LU/HSW

Speaker: Aaron Prinz