Today’s most successful tech brands don’t just launch products - they build emotional universes. This session explores how brands are moving beyond screens to connect across sound, space, motion and mood. From sonic identities to tactile packaging and immersive design systems, we’ll unpack how multisensory storytelling creates emotional connections—the real competitive edge in the AI age. This isn’t about rejecting technology - it’s about designing through it to bring feeling and meaning back into experience. Expect provocations and a manifesto for the future of emotionally intelligent design.

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