Bottom Line Design

Designer? Do not miss out on this advice

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We sit down with Zain Ali, former founding designer at Instacart, to explore his unique journey from building early-stage startups to leading design efforts at some of the most impactful companies. In this candid conversation, Zain delves into:

  • The role of a founding designer: Why being the first designer at a startup is about more than just creating visuals; it's about shaping the company's reality and culture.
  • Empathy and user experience: How a simple conversation with his mother about her difficulty using an app led Zain to rethink design for Instacart, emphasizing the importance of deeply understanding the user's perspective.
  • Dying on the hill: Zain shares stories of advocating for design principles at Instacart, even when it meant challenging the status quo, and how this relentless pursuit of truth helped transform the company's brand and user experience.
  • Navigating the unknown: Zain reflects on the challenges of working in uncharted territory, whether it's pivoting during a pandemic or pushing for innovation in a traditionally rigid industry.

    • Join us for this insightful discussion on how design can drive change, inspire innovation, and create products that resonate with users on a profound level.


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    Bottom Line DesignBy Bottom Line Design