057 | Designing a Business that Focuses on Serving Your Clients

When you own and operate an online business, the numbers play a big role. You started your business to make money and there’s nothing wrong with that. You have your big why - perhaps it was to put your children through private school, perhaps it was so you could work from home or maybe so that you could go on a major vacation every year. Your why is important. But I know that serving your clients is important to you too! Keeping your clients at the forefront of your business is something you can build into your brand DNA. It’s something that you can foster and grow when your business is small and it will continue to play a big role in the way you do things even as you build a team and start making big money. Don’t wait until you start making that big money to make your clients a priority! Start now. There’s little ways you can show them you care! Answer their questions, build in buffer time into your process so you can be flexible when you need to be, use tools and processes that make sense to them and don’t overwhelm them. And above all, communicate with them! Ask for feedback, listen to their thoughts and react to their needs and struggles. ACTION ITEM In this episode, special guest Samantha Mabe, shares that she gets on calls with people she perceives as being her ideal client and conducts interviews with them to get into their minds and understand how she can best serve people like them. This isn’t a sales call - it’s something far more powerful - it’s market research! My challenge to do you today is to identify someone you already know who would be a dream client and reach out to them. Invite them on a 15-20 minute zoom call (pro tip: remember to record the call so you’re not furiously taking notes and so that you know exactly what they said!) and ask them for their thoughts! Share with us in the comments what you learn or head over to the Brand It Society FB group and share with us there!