Ever feel like your business has a mind of its own? Like you’ve built something that’s successful on paper but doesn’t feel good anymore? In this episode, we’re talking about how to design a business that actually works for you, brings you joy, and lets you choose who you work with, what you sell, and how much you charge.

Helen shares how alignment, self-trust, and having fun in business aren’t optional extras. They’re the whole point. And yes, you are allowed to say no to money if it’s not a good fit.

Here are the Highlights:

The Misconception of Business Hardship (4:03)

The Role of Self-Trust and Alignment (11:02)

The Impact of External Validation and Fear (14:31)

The Role of Ideal Clients in Business Joy (19:38)

The Impact of Platform Changes on Business Joy (27:34)

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