This is the second episode in the Designing a Strategic Website Series and today we’re talking about designing a strategic home page.  I’m sharing how design home pages that get visitors to take the next step on your website.

Topics Discussed:

• The purpose of your home page
• What visitors need to see on your website to keep coming back
• Strategically directing potential clients to the next step

Action Steps:

1. Add a headshot of you to your home page if you don’t have one
2. Check your copy to make sure it’s clear what services or products you offer
3. Make sure you have a call-to-action supporting your big goal