Process to Profitability

Designing a Strategic Website Series: Designing a Strategic Sales or Services Page


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Your services page is probably going to be your most content-heavy page because you want to share a lot of information, but you can improve the design by removing distractions (such as a call-to-action in your banner image), breaking up your content into smaller chunks, and making it easy to get in touch with you.

Topics Discussed:

  • The difference between a sales page and a services page
  • Laying out a strategic sales page
  • Designing an effective services page
  • Overall design tips

Action Steps:

  1. Add at least one image of you to the page if there isn’t one
  2. Update your calls-to-action to encourage action
  3. Add client testimonials that reflect the results they saw after working with you

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Process to ProfitabilityBy Samantha Mabe

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