Jordan Sowers, co-founder of Post Familiar, discusses winning the Most Creative Storefront Award at the Shopify Build Awards. He shares his surprise at receiving the award and his thoughts on recognition and awards in general. Jordan also talks about what sets his storefront apart from the competition, emphasizing the importance of experimentation and taking risks. He shares the story behind Postfamiliar and how they aim to make wine more accessible and less intimidating. Jordan discusses the design process of their online storefront and the balance between aesthetics and functionality. He also shares tips for Shopify store owners, encouraging them to ask 'what if' questions and think outside the box.

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