Welcome back to another GVGL Brand Talks episode! In this episode of GVGL Brand Talks, host Ebru Tuygun sits down with Anja Petrovski, Marketing & PR Director at Audi Volkswagen Middle East and a seasoned marketer with over 19 years of experience in the advertising industry. Anja shares her insights on the power of storytelling in shaping brand identity and creating emotional connections with consumers. Join us as we delve into the art of storytelling, defining brand narratives, and leveraging storytelling across marketing channels.

Here’s what’s waiting for you in this episode:

☀️ Importance of Storytelling in Brand Communication

☀️ Role of Authenticity in Brand Storytelling

☀️ Examples of Successful Brand Storytelling

Stay tuned for more episodes of GVGL Brand Talks, where we continue to explore the art of bringing brand promises to life. For more insights and inspiration, subscribe to our channel!

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Timestamps: 

00:00- Introduction

00:29- Who is Anja Petrovski

01:33- About today’s session

02:07- Why is storytelling an essential component of effective brand communication  

04:20- What role does authenticity play in brand storytelling

08:19 - Examples of brands that have successfully leveraged storytelling to connect with their audience

11:16- Improvisation, Playing with Positivity Cards

12:45- If you were a brand which brand would you be

13:55- What brand would you create and what would be your brand promise

15:20- Your type of good vibe, and definition of good life

16:43- Wrap up, Summary of Key messages