Nordic Chief Medical Officer Craig Joseph, MD, talks with Greg Aukerman, Co-founder of The Outcomes Institute. They discuss Greg’s unconventional journey from retail and tech support to healthcare experience design, which led to the founding of The Outcomes Institute. They also discuss accidental vs. intentional design in healthcare and further exploring how unintentional design choices affect patient experience and outcomes.

Show Notes:

[00:00] Intros

[03:00] Founding the Outcomes Institute

[04:20] The impact of a room placement

[07:30] Accidental versus intentional design in healthcare

[09:00] Fragmented systems

[12:30] Designing for outcomes

[14:50] Reimagining onboarding

[24:00] Fixing the relationship not just the device

[35:38] Greg’s favorite well-designed things

[38:23] Outros

For a full transcript, click here