Nordic Chief Medical Officer Craig Joseph, MD, talks with Mukul Mehra, MD, gastroenterologist and founder of IllumiCare. They discuss the intersection of clinical care and financial stewardship. Dr. Mehra shares his journey from practicing medicine to launching a company aimed at reducing low-value care through contextual nudging and clinical financial decision support. They also discuss perspectives on how cost transparency, provider incentives, and thoughtful design can improve patient outcomes and reduce unnecessary spending without compromising clinical autonomy.

Show Notes:

[00:00] Intros

[01:36] Choosing gastroenterology

[02:49] The start of IllumiCare

[04:29] Uncovering low-value care

[09:14] The therapeutic cascade

[11:13] Building cost awareness

[17:15] Clinical financial decision support

[29:27] Incentivizing low-value care reduction

[38:05] Mukul’s favorite well-designed thing

For a full transcript, click here