Chris Longmore is the Co-Founder and Director of Drive design consultancy, and his agency is at the top of Its game in design inside and outside the UK. Chris talks about his design principles and process. On top of this gives amazing insight into working at the Institue of Automotive Design and what it's like having clients like Rolls-Royce, Tata Motors and Caterham, to name a few.

Topics Include:

• Early years and design
• Growing up with Ian Callum as a mentor
• Progressing in a design career
• Chris' design process
• Growing Drive
• Artificial Intelligence and Car Design
• Electric cars and aerodynamics
• Video Games and Automation
• Fast 5 questions

Follow Chris: https://www.linkedin.com/in/chrislongmore/

Visit Drive: https://www.drivedesign.co.uk/

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