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Designing for Success: How Smart Retail Environments Boost Footwear Sales with Lyn Falk
What makes a customer want to stay, browse—and buy?
In this episode of The Footwear Retailer Podcast, Pete Mohr sits down with retail strategist Lyn Falk of RetailWorks to talk about the psychology behind great store design. With over 30 years of experience helping independent retailers create high-converting spaces, Lyn shares what actually works when it comes to layout, signage, lighting, scent, and customer flow.
Whether you're opening a new location or just need a fresh perspective, this episode will help you see your store through your customers' eyes—and make smarter decisions that drive more sales.
Topics covered:
→ The biggest mistakes in independent retail design
→ How store flow impacts customer behavior
→ The right way to use scent and lighting
→ Why signage is often overlooked but crucial
→ Quick wins for a weekend refresh
→ When and how to consider a full redesign
→ The role of emotional and sensory engagement in buying decisions
Connect with Lyn Falk:
Website: https://RetailWorksInc.com
Email: [email protected]
Connect with Pete Mohr:
Website: simplifyingentrepreneurship.com
LinkedIn: linkedin.com/in/petemohr
Podcast: thefootwearretailer.com
The 10 Laws for Moving from Operator to Owner is a free downloadable guide to help you systemize your operations, empower your team, and actually enjoy the business you’ve worked so hard to build.
Grab your free copy now at simplifyingentrepreneurship.com/laws.
The shift starts here.
PLUS: Whenever you're ready, here are 3 ways I can help you move from the Operator’s seat to the Owner’s seat in your business:
1. Take the Value Builder Assessment to better understand the areas of your business that add the most value to your business - Click Here
2. Uncover your Kolbe. Whether just for you, or for your full team, better understand leadership strengths and ways you can advance your People - Click Here.
3. Listen my other podcast Business Owner Breakthrough podcast as well for quick tools and tips - Click Here
View all episodes
By Pete MohrWhat makes a customer want to stay, browse—and buy?
In this episode of The Footwear Retailer Podcast, Pete Mohr sits down with retail strategist Lyn Falk of RetailWorks to talk about the psychology behind great store design. With over 30 years of experience helping independent retailers create high-converting spaces, Lyn shares what actually works when it comes to layout, signage, lighting, scent, and customer flow.
Whether you're opening a new location or just need a fresh perspective, this episode will help you see your store through your customers' eyes—and make smarter decisions that drive more sales.
Topics covered:
→ The biggest mistakes in independent retail design
→ How store flow impacts customer behavior
→ The right way to use scent and lighting
→ Why signage is often overlooked but crucial
→ Quick wins for a weekend refresh
→ When and how to consider a full redesign
→ The role of emotional and sensory engagement in buying decisions
Connect with Lyn Falk:
Website: https://RetailWorksInc.com
Email: [email protected]
Connect with Pete Mohr:
Website: simplifyingentrepreneurship.com
LinkedIn: linkedin.com/in/petemohr
Podcast: thefootwearretailer.com
The 10 Laws for Moving from Operator to Owner is a free downloadable guide to help you systemize your operations, empower your team, and actually enjoy the business you’ve worked so hard to build.
Grab your free copy now at simplifyingentrepreneurship.com/laws.
The shift starts here.
PLUS: Whenever you're ready, here are 3 ways I can help you move from the Operator’s seat to the Owner’s seat in your business:
1. Take the Value Builder Assessment to better understand the areas of your business that add the most value to your business - Click Here
2. Uncover your Kolbe. Whether just for you, or for your full team, better understand leadership strengths and ways you can advance your People - Click Here.
3. Listen my other podcast Business Owner Breakthrough podcast as well for quick tools and tips - Click Here