Designing for the next 7 generations/ Bisi Williams / Episode #146

What's one of the key ingredients of service design?

It's the fact that we take a holistic view. A view which spans different channels and many touchpoints. Designing with this holistic perspective in mind is often challenging enough considering that most companies aren't organized in a way that supports it.

But what if I told you that you can (and probably should) go even further. What if you take a perspective on the solutions you put into the world that doesn't just span a single service but spans... generations. Generations?! Yes, I'm talking about generations of customers, employees, citizens, children, etc.

You can imagine that the first time Bisi Williams shared this idea with me I had many questions. How do you make such an audacious goal tangible? How do you get your clients to buy into this vision? Does it require a different design process?

Bisi is the co-founder of the Massive Change Network and they have made it their mission to work on solutions for the biggest challenges we face today. The conversation with Bisi was super inspiring with many encouraging examples of what's possible. Especially considering what's going on in our world right now.

I'm confident that through this episode you'll discover how thinking about the next 7 generations helps you to design better solutions today. This is one of those topics that you don't get exposed to often in your day to day. For me conversations like this are the most valuable ones as they expand my horizon of what's possible.

--- [ GUIDE ] -—

0:00 Welcome to episode 146

05:30 Who is Bisi

10:00 60 second rapid fire

12:45 A platform for massive change

15:15 The journey

18:45 The current state

25:15 Leaving space for possibility

28:15 What's the biggest difference

32:45 Making it actionable

37:45 Learning to dream again

42:45 Be humble

46:45 Commercial interest

52:00 What does it take

55:45 Biggest lesson

57:45 Closing thoughts

--- [ LINKS ] ---

https://www.linkedin.com/in/bisiwilliams/

https://www.massivechangenetwork.com

https://go.servicedesignshow.com/health2049

https://www.artic.edu/artworks/196505/guateamala-posters

https://brucemaustudio.com/projects/guateamala/

The Sun Also Rises (book) - https://amzn.to/3IQ6IlM

--- [ SELLING SERVICE DESIGN WITH CONFIDENCE ] ---

Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.

https://servicedesignshow.com/selling