Designing Intelligence: How Artifact Builds AI Products That Actually Work

Guest: Michael Wegmüller, Co-Founder of Artifact

What makes a good AI product actually work in the real world? It’s not just about models and infrastructure – it’s about interfaces, intuition, and end-to-end product thinking. In this episode of AI Talk, we delve into Artifact, a fast-growing startup from Switzerland that's helping the next generation of teams turn AI into practical, daily-use tools. We speak to co-founder Michael Wegmüller about what makes AI useful, what most teams still get wrong – and how to build products that go beyond hype.

We discuss:

• What Artifact does and the problems they are solving
• The difference between building AI models and building AI products
• Why UX and integration are often more important than model performance
• Examples of AI in action: Artifact success stories
• Advice for startups and corporates: What to focus on next

Tune in to gain insights into building AI products that truly deliver value.

Host: Stephan Lendi | LinkedIn
Co-Host: Dalith Steiger-Gablinger | LinkedIn

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Supported by Swiss ICT and Innovation Zurich

About Innovation Zurich
Innovation Zurich is your gateway to Zurich’s innovation landscape. Meet the people, projects, and ideas shaping the future – and see why the Canton of Zurich is a top location for tech, science, and entrepreneurship in Europe: innovation.zuerich

About swissICT
swissICT is Switzerland’s largest ICT association, connecting users, providers, and individuals across the tech ecosystem. Since 1955, it has supported the digital development of Switzerland through networking, knowledge sharing, and policy engagement. swissict.ch