What if the most powerful growth strategy isn’t doing more, but choosing better? We sit down with luxury floral designer Sarah Lunn to unpack how a graphic design graduate, a single DIY wedding, and a flash drive of photos became the foundation for a distinctive, internationally published floral studio.

Sarah walks us through the real pivot: naming time as her core motivator, rewriting contracts, and narrowing her calendar to projects that truly fit. She shares how early elopements, Instagram relationship-building, and a commitment to overdeliver on every job created a portfolio that attracted the right clients—think Glossier at Caesars Forum Shops, plus activations around F1 with Paramount, T‑Mobile, and Aston Martin. We explore Ikebana-inspired principles that shape her style—air, intention, negative space—and how showing a clear point of view becomes a magnet for luxury weddings, social events, and brand activations.

This conversation also goes deep on mindset and sustainability. We talk community over competition, starting a local florist meetup, and unfollowing noise to protect focus. Sarah is candid about boundaries: outsourcing social media, creating tech-free family time, and guarding sleep as a non-negotiable. She shares how she and her husband reimagined roles at home so both careers and their kids could thrive, proving that creative entrepreneurship and present parenting can coexist when you design for it.

If you’re a creative professional, wedding vendor, florist, or brand marketer looking to level up without burning out, this one will give you practical steps and permission to align your business with your life. Subscribe, share with a friend who needs the nudge, and leave a review to tell us the one boundary you’re setting this week.